Jim Herrmann is in his second year at Niagara as Associate Athletic Director for External Affairs where he oversees all imaging and marketing efforts for athletics development, sports information, marketing and promotions, corporate partnerships, sales, operations and tickets.
The Buffalo native and St. Bonaventure graduate brings to the Purple Eagles a diverse range of college and professional sports marketing and sales experience. With the University of California Athletics ("Cal") as the Director of Ticket Sales & Marketing, Herrmann was responsible for all ticket sales revenue and attendance through the marketing and promotion of single game, mini-plan, group and season ticket programs. In his two seasons as a Golden Bear, Herrmann’s teams broke several season ticket sales records and grew football and basketball group sales significantly.
Most recently, Herrmann was the Director of Ticket Sales and Service for the WNBA Los Angeles Sparks and has also spent time in sales and marketing with the Pittsburgh Pirates.
For his efforts at the University of California, Herrmann was honored four times by the National Association of Collegiate Marketing Administrators (NACMA). In 2008, Jim picked up a Gold Award in the Best Print Ad category, while landing a Silver Award in the Best Season Ticket Sales Campaign. Hermann also notched a Silver Award in 2009 for the Best Radio Ad category and a Bronze Award in 2007 for Best Single Game Promotion.
While at Niagara, NACMA honored Niagara with a silver award for Best Sponsorship Program.
Herrmann is a 1981 graduate of St. Bonaventure, where he earned his bachelor of science degree in mathematics. Jim also earned his master’s degree in sport management from the University of San Francisco in 2005 and has two children, Patrick and Kelsey.
