General Demographics

Student Enrollment: 3,300

Faculty/ Staff: 1,100

Fan Resident Location

·          Niagara County : 35.0%

·          Erie County: 16.4%

·          Canada: 15.2%

Household Income:

·          More than $150,000: 13.9%

·          More than $100,000: 21.2%

·          More than $75,000: 10.3%

·          More than $50,000: 17.6%

Niagara Fan Base

·          Age 18-24: 13.3%

·          Age 25-34: 7.9%

·          Age 35-44: 17%

·          Age 45-54: 29.1%

·          Age 55-64: 21.2%

Occupation

·          Retired: 12.1%

·          Military: 1.2%

·          Student: 7.9%

·          Blue Collar/Laborer: 7.3%

·          Clerical/ Sales: 6.7%

·          Proprietor/ Manager: 11.5%

·          Professional/Technical: 44.2%

PurpleEagles.com Demographics

Web Overall Averages

·          Average Hits/Day: 160,000

Web Visitors Last Month

·          Visited 1-5 times: 35.2%

·          Visited 6-10 times: 20%

·          Visited 11-14 times: 8.5%

·          Visited 15 or more times: 23%

Source: American Eagle Inc.

Niagara Web Demographics

Web Broadcasts

·          Men’s Basketball: 1,603 listeners

·          Men’s Hockey: 888 listeners

Niagara-Specific Web Audience

·          Listened/Watched at least once: 14.5%

·          Listened/Watched 2-4 times: 13.7%

·          Listened/Watched 5-9 times: 8.5%

·          Listened/Watched 10 times or more: 4.3%

Source: American Eagle Inc.

Niagara Radio Demographics

·          Listened 10 times or more: 21.4%

·          Listened 5-9 times: 12.8%

·          Listened 2-4 times: 26.5%

·          Listened at least once: 7.7%

Source: Rojo Research

Niagara Television Demographics

Winter ’07 Ratings

·          Avg. Sabres: 12.0

·          NU-Kansas: 7.8

·          NCAA 1^st round: 4.5

·          NU- Fla. A&M: 3.6

Source: Nielsen

Sports Night Niagara

·          46.2% of respondents watched the weekly ½ hour show

Source: Rojo Research