Benefits of Association

How can Niagara Athletics help me market my business?

The answer is simple: Niagara attracts a rapidly-growing legion of loyal, community-minded fans to its athletic events. These fans are often college-educated financial decision-makers in their households who appreciate the chance to see and hear your advertising messages. We offer a wide variety of corporate visibility options both on-campus and through multimedia channels such as radio, television and internet properties supported by a marketing staff committed to helping you achieve your business goals.

I'm a small, local business owner. What can Niagara do for me?

Plenty! Niagara Athletic Marketing does not believe in "cookie-cutter," take-it-or-leave-it partnership packages. Instead, we will listen to your goals and work with you to custom-design a marketing plan tailor-made to your budget. At Niagara, we have a place and a plan for every size business and we'll ensure your advertising message doesn't get lost just because you're a small company!

My company has a great website. Can we link it to your athletic website?

As an official Niagara Athletic Corporate Partner, YES! When you team up with the Purple Eagles, your business will receive a listing in our Corporate Partners page, as well as your company logo displayed with a direct link to your website. Even more, you'll receive public address announcements prior to each Niagara home event, plus mentions on our opening and closing billboards of Purple Eagles radio broadcasts on 1440 WJJL!

What does it mean to be a Niagara Official Athletic Corporate Partner?

To us, it means the world. It means that your company has decided to make a commitment to a first-class NCAA Division I athletic program at a world-class University. It means that your company has decided to invest in the potential of over 350 student-athletes, coaches and staff. It means that Niagara Athletics will have the resources to stay ahead of our competition, both regionally and nationally. Finally, it means that you are ensuring a powerful marketing and advertising punch which delivers results and a positive buzz for your business!

 We're on a budget. Can we still become an Athletic Corporate Partner?

Absolutely! As mentioned above, Niagara Athletic Marketing understands that there are no two identical companies or budgets. We are committed to custom-designing a mutually-beneficial marketing plan for you. We offer payment installment plans designed around what is most comfortable for you. You may even qualify for special discounts as a first-time Athletic Corporate Partner!

Can I take a tour of Niagara's athletic facilities before I decide?

It would be our pleasure to spend time with you. Don't forget … we want to custom-design a marketing exposure plan that works just for you! Niagara Athletic Marketing representatives are always willing to tour our athletic facilities with you, introduce you to key coaches and staff and generally help you see what a smart business decision you're making!

What special perks do I receive as an Athletic Corporate Partner?

Just as the saying goes, "membership has its rewards." As a token of our appreciation of your partnership with the Purple Eagles, our official partners can receive special offers and invitations throughout the year, including complimentary game tickets, exclusive corporate partner receptions, the chance to travel with Niagara teams, exclusive "all-access" opportunities and plenty of communication from Niagara Athletic Marketing via newsletters, etc.

I run a business located in Canada. Can I still become a corporate partner?

There's no better time! As Niagara's athletic programs continue to improve and our University aggressively continues its long tradition of partnering with Canadian interests on many fronts, the border between our two nations is a mere formality. Many of our student-athletes hail from Canada, as do a large number of season ticket-holders and ticket buyers. As a Canadian business partner, you will not be disappointed in investing in corporate visibility with Niagara Athletics!

What are some of the advantages of advertising in your athletic facilities?

The historic "Taps" Gallagher Center (home to basketball and volleyball) and the state-of-the-art Dwyer Arena (hockey) have quickly developed reputations as some of the toughest NCAA Division I venues for opposing teams to play in. Why? The intimate design of these two facilities ensures consistent sellouts and a definite home court and home ice advantage for the Purple Eagles. It also guarantees your space advertising signage won't get lost, as it can in giant arenas with never-ending concourses and large seating bowls! Rest assured that, at Niagara, your ad message will be seen (and heard) by all fans.

Who can I talk with about developing a plan for my company?

Contact Associate Athletic Director Jim Herrmann at (716) 286-8607 or jimh@niagara.edu for more information on what Niagara Athletic Marketing can do for your business. The Purple Eagles thank you for teaming up with NU.